Friday, March 15, 2013

Google Reader is no more

There been a lot of buzz over the fact that Google is shutting down its RSS app, Google Reader.  This includes, of course, discussion on what, if anything, this means for lawyers.

Carolyn Elefant, at MyShingle, opines that this could mean a decline in the utility of blogging.  Others disagree, and point out, with some merit, that it simply reflects a change in the way consumers collect information - i.e., that instead of using RSS to "subscribe" to blogs, many just use twitter to do the same thing.  Given that it is pretty much standard practice to cross-post blog posts to twitter and the rest of the social media, twitter can indeed fulfill much of the same function.

Of course many lawyers probably are tuning all of this out - but there certainly is merit in taking part in social media conversations, even for a solo who is lucky enough to obtain most of her clients "the old-fashioned way" - while you might not get many direct clients from twitter or a blog, you never know who might be listening.

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