Monday, April 8, 2013

Blogging: Who is your audience?

Solo Practice University makes a good point regarding the use and utility of legal blogs.

Blogging is a great way to present information, have conversations, and of course, improve SEO; but if you, as an attorney, are going to blog with the expectation of obtaining clients, make sure you blog for your audience.

What does this mean?  Well, write at an appropriate level for your audience (remember, you're not writing a law review article); use appropriate keywords (after all, you want those potential clients to find your blog) and write about things your potential clients would find helpful or important in practice, not just in theory.

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