Kevin O’Keefe recently discussed an issue that is unfortunately common
in much lawyer-to-lawyer marketing, spamming.
As O’Keefe explains in detail, whether out of deliberate thought
process or just an ignorance of proper internet etiquette, mass posting of
material, constantly deluging groups with content of questionable value, and
otherwise making a nuisance of yourself is a generally bad idea.
Think about it: most groups on LinkedIn, for example, exist (in theory
at least) to foster professional discussion and develop relationships. These relationships, in time, hopefully lead
to a good reputation and referrals from colleagues – similar to real-life bar
associations. You wouldn't show up at a bar meeting and
interrupt other attorneys to hand them your card and a writing sample, would
you? Don’t be that guy on-line either.
