Monday, July 29, 2013

Content is king

It's not a shocking revelation, but this recent post over at "Real Lawyers have blogs" just reinforces the truism that content is king - in this case, content on blogs, websites, etc.

Many lawyers seem to have a fear of giving away the milk for free - understandable, in some situations, if there is a potential for an accidental attorney-client relationship; but establishing yourself as an expert in a particular field of the law or particular geographic area (or both) is just good business.

Depending on your practice area, this work may or may not result in a ton of direct clients - but who else might see your work - other attorneys (looking for local/co-counsel or someone to refer a matter to); journalists (giving you free publicity), and so forth.

Quality content is the ultimate in passive marketing - and it doesn't cost a dime.