Wednesday, January 8, 2014

Going beyond the stock image

How many of you have seen (or own) webpages with the standard stock images common to all lawyer webpages - you know, random courthouses, papers and/or files, the scales of justice, etc., etc.

Well, there's a nice way to stand out from the crowd a bit, by using images in the commons to illustrate your webpage(s) and blogs.  Sure, you might have to hunt a bit for the right pictures (and don't forgot, of course, to include pictures of yourself), but by personalizing your page a little, perhaps you can give that potential client some method to separate you from the myriad of other lawyers out there, which very well could positively impact your chances of turning a potential client into a real one.