We've touched on this topic before, but came across some useful tips from Julie Fleming on how to beat writer's block.
Writing is part of the essence of being a lawyer; and not just pleadings and the like, but also "content" - traditionally articles and papers, now more often on web-sites.
Potential clients often find you by your writings (perhaps by googling a specific legal topic) and being seen as knowledgeable in a subject goes great lengths to impress both potentials and search engines.
After all, they can't hire you if they can't find you.
