Wednesday, April 9, 2014

Nice piece by Kevin O'Keefe recently on the trap of "traffic whoring"

Most attorneys are familiar with the concept through the many websites that practice the same - essentially, generating traffic trough link-bait of salacious and/or insubstantial stories.

As O'Keefe says, while attorneys aren't likely to be postings cat pictures or "side-boob," there is certainly pressure to blog about popular topics solely for traffic.  This is not the best idea.

Much more important is to remain focused on what it is that you're blogging about in the first place.  Perhaps your short-term traffic may suffer, but long-term, your blog will gain more credibility in the eyes of readers (and often from search-engine algorithms too)

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