Attorneyatwork had an interesting article recently on personal branding.
Most attorneys don't like to think of themselves as a "brand" - and, we suppose, if you're a BigLaw drone or something similar, you're not (your firm certainly is, though).
But as you move down to solo and small firm attorneys, you very much are a brand - potential clients may hire you for your legal acumen, but just as many might hire you because of something about you - maybe a shared culture or affinity or hobby, or a myriad of other things you are and can be.
So give some thought to it and make sure your brand reflects what you want it to be.
